Biography

Dr. Omar JAID, a highly accomplished individual, has a fascinating background that combines his expertise in the field of pharmacy with a deep-rooted passion for tourism. Despite his Pharmaceutical journey specializing in phytotherapy, Dr. Omar JAID has consistently chosen to pursue his father’s footsteps and dedicate himself to the development of the tourism sector. His recent election as the president of the Association of Equestrian Tourism underscores his commitment to promoting equestrian tourism in the Fes Meknes (Ifrane) region.

What truly sets Dr. Omar JAID apart is his profound love for horses, which has served as the driving force behind his interest in equestrian tourism. His exceptional skills and dedication as an Arabian Horse Breeder have earned him numerous international accolades, establishing him as one of the finest breeders in nationally and internationally. Furthermore, Dr. Omar JAID received the prestigious International Arabian Horse Award for Beauty, further solidifying his reputation and expertise in the field.

In addition to his accomplishments in horse breeding, Dr. Omar JAID has pioneered the establishment of the Atlas Crown—an exquisite luxury equestrian eco-lodge. Through this visionary endeavour, he seeks to provide an unparalleled eco-friendly experience to equestrian enthusiasts and tourists alike. The Atlas Crown sets itself apart by offering an extensive array of activities that transcend traditional equestrian tourism. From equicoaching to wellness programs, Dr. Omar JAID is continually expanding and diversifying the offerings of the lodge, bringing new perspectives to the realms of equestrianism and ecological tourism.

Deploying his invaluable lifetime expertise in construction, agriculture, tourism and horse breeding, Dr. Omar JAID aspires to breathe life into his meticulously crafted project – the expansion of the Atlas Crown into the illustrious Atlas Crown Collection, a grand and nature-friendly hotel unit. With careful consideration and thoughtful planning, this revolutionary project seeks to transform the Atlas Crown into a destination that embodies nature-friendly hospitality. The project encompasses a collection of 17 chalets, a luxurious hotel with 20 suites, and a restaurant with a capacity to serve 200 diners. The focus of the collection lies in offering a unique and immersive equestrian tourism experience rooted in nature, with sustainability, ecology, and renewable energy practices at the forefront.

Dr. Omar JAID’s innovative approach and unwavering dedication have positioned him as a trailblazer in the equestrian and ecological tourism industry of the Fes Meknes (Ifrane) region. His contributions extend beyond his exceptional breeding skills, as he consistently strives to incorporate sustainable practices into his ventures. With his remarkable achievements and commitment to excellence, Dr. Omar JAID stands as a prominent figure in the field, shaping the future of equestrian and ecological tourism with his boundless passion and determined vision.